peegelturist

Terminological databases

ID 1187266 Last modified 06.09.2026

Domain tourism

peegelturist

mirror tourist

turist või potentsiaalne turist, kelle reisihuvi ja -valikuid kujundab sotsiaalmeedias jälgitava mõjuisiku elustiili- ja reisisisu ning kes soovib kogeda mõjuisiku vahendatud sihtkohti, majutust, toitlustust või muid reisikogemusi

an Instagram user who develops an interest in tourism and travel experiences through tourism-related content shared by the fashion influencers they follow

peegelturist

mirror tourist

Usage examples

For the tourist, the contribution of this research indicates that the Mirror Tourist sees Instagram fashion influencers (IFIs) not only as a fashion agent, but also as a tourist influencer, as the results of this research show that the MR also has an interest in travel content. IFIs act as a source of tourist information for these users. The recommendations produced by influencers about hotels, restaurants, complementary tourist activities or tourist destinations, among others, is received by the MR as indirect tourist information which can inspire their future trips.

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