reisimine, kus reisi peamiseks eesmärgiks või oluliseks osaks on kohaliku toidu ja joogi tarbimine, valmistamine ning selle algupäraga tutvumine
the practice of travelers seeking out and consuming food, drinks, and products grown or produced within a short local radius (typically 100 miles) to connect authentically with the destination
Based on the VAB framework, the current study examined, locavorism, within the tourism product context and empirically tested its antecedents and consequences. Using collected data from 226 Vietnamese consumers during the vacation-planning period in 2023, we critically examined the newly adapted measurement of locavorism in tourism and found strong evidence supporting a strong tendency to consume local tourist products. Theoretical findings and managerial implications for hospitality researchers and practitioners are then discussed.
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