en

touchpoint

1

Terminological databases

Teenuste valdkonna terminibaas

ID 460191 Last modified 10.01.2022
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  • pakkuja ja kliendi kokkupuutekoht
  • materiaalsed esemed (näiteks ruumid, objektid, inimesed) või interaktsioon teenindajatega, mis kujundavad täieliku kliendikogemuse
  • the tangibles (for example spaces, objects, people) or interactions, that make up the total experience of using a service
  • any way a consumer can interact with a business, whether it be person-to-person, through a website, an app or any form of communication
  • any encounter where customers and business engage to exchange information, provide service, or handle transaction
service touchpoint
Usage examples
  • chances are you at least have some basic notion of the areas, or touchpoints, where customers interact with your organization. Your website, call centre or storefront are all examples of possible customer touchpoints
service encounter
Usage examples
  • during the service encounter process, service personnel and facilities may be precursors influencing consumers’ satisfaction with the service and enhancement of value

Turunduse terminibaas

ID 1158589 Last modified 08.06.2026
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Domain market - marketing
  • iga juhtum, kus tarbija suhtleb brändi või ettevõttega oma klienditeekonna vältel – enne ostu, ostu ajal või pärast seda
puutepunkt
Usage examples
  • Isegi lihtsamal müügil võib olla kuni kaheksa erinevat puutepunkti, mille käigus vormitakse ostuotsus, mis lõpeb reaalse tehinguga.
touchpoint
Usage examples
  • Customer touchpoints function similarly to personal relationships. For example, when two people date, each interaction, be it the first encounter or subsequent engagements, can either strengthen the relationship or lead to a departure.

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