tootja või teenuse osutaja kaupade, teenuste, nime, kaubamärgi või tegevuse esitamine saates sõnas või pildis, kui meediateenuse osutaja eesmärk on selle esitusega edastada reklaami ja kui see võib avalikkust esituse olemuse osas eksitada. Sellist esitamist käsitatakse eelkõige tahtlikuna, kui seda tehakse tasu või muu samalaadse hüvitise eest.
‘surreptitious audiovisual commercial communication’ means the representation in words or pictures of goods, services, the name, the trade mark or the activities of a producer of goods or a provider of services in programmes when such representation is intended by the media service provider to serve as advertising and might mislead the public as to its nature. Such representation shall, in particular, be considered as intentional if it is done in return for payment or for similar consideration.
Online Language Learning Tool SkELL allows users to search for phrases in sentences, collocates and similar words. These examples have been automatically selected and may contain errors.
