Paljud peavad personaliseerimiseks lihtsalt adressaadi nime lisamist kirja algusesse. Tegelikult tähendab hea personaliseerimine seda, et ettevõte mõistab adressaadi murekohti.
For some time now, companies have been trying to address customer needs through personalization, using data and analytics to craft more relevant consumer experiences. The goal is to present consumers with compelling offers and tailored, resonant messages at the right time. Today’s customers want more of this.
