en

customer experience

1

Terminological databases

Teenuste valdkonna terminibaas

ID 579272 Last modified 02.12.2020
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  • inimese ja ettevõtte või selle toote või teenuse vahel millal tahes aset leidva mis tahes vastastikmõju kvalitatiivne külg
  • what customers feel while shopping, affected by such factors as how a store is laid out, the level of service they receive, and how easy it is to find products

Turunduse terminibaas

ID 1158582 Last modified 08.06.2026
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Domain market - marketing
  • kliendi arusaamade, emotsioonide ja reaktsioonide summa igale brändiga toimuvale suhtlusele alates esmasest avastamisest, turundusest, ostuprotsessist, toote kasutatavusest kuni ostujärgse toeni
kliendikogemus
Usage examples
  • Parim kliendikogemus on nähtamatu: see on sujuv, loogiline ja emotsionaalselt positiivne, leiavad Bigbanki kliendikogemuse juht Mirjam Peetsmann ja Tele2 turundus- ja kommunikatsioonijuht Annika Parm, ning annavad praktilisi soovitusi, kuidas seda saavutada.
customer experience
Usage examples
  • Customer experience is not just a set of actions. It also focuses on feelings. How do your customers or prospective customers feel about your brand? At every customer touchpoint, you can improve—or destroy—how your customers feel about you. So there are important decisions to make at each touchpoint, and those decisions influence how successful your business will be as a result.

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