a word, term, symbol, or design, or a combination of two or more of these, used to identify a product or service of a seller, thus differentiating the product or service from others. A brand may include a brand name, a trademark, or both. The term "brand" is comprehensive, including practically all means of identification except perhaps the shape of the product and the package., toode või tootesari, mis on identifitseeritav ja konkureerivatest toodetest eristatav nime, märgi, kujunduse, sümboli või nende kombinatsiooni abil