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ettevõtte poolt esile toodud põhjendus, mille poolest on tema toode või teenus konkurentide pakkumistest erinev ja parem, is the marketing strategy of informing customers about how one's own brand or product is superior to its competitors (in addition to its other values)
USP . Teenuste valdkonna terminibaas. Estonian Language Institute, Sõnaveeb 2026. https://sonaveeb.ee/search/unif/est,mul/tee/USP/1/est (03.09.2026)
