Üheks kohaseotuse mõjutamisvahendiks nii elanike kui ka külastajate seas on kohabrändimine.
Mõistmaks paremini seoseid inimeste ja nende elukeskkonna vahel, lähtuti antud väitekirjas kohaseotuse teooriast, rakendades Scannell & Giffordi „isikpsühholoogia-paik“ („Person-Process-Place“) mudelit.
Place attachments are multi-dimensional and cannot be explained only through a cause and effect relationship. Place attachment is an attitudinal emotional response and perceived proximity to a place that can be formed through functional, tangible factors and social relationships (Lewicka, 2011) of a co-creative nature (Suntikul & Jachna, 2016).
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