Gastrodiplomaatia võib hõlmata toidu propageerimist, rahvusvahelisi toidufestivale, kokkade vahetust, toidupäranditutvustamist jne.12 Gastrodiplomaatiat saab kasutada ka enda riigi reklaamimiseks. Varem onsellist tehnikat kasutanud näiteks Taiwan, Lõuna-Korea ja Jaapan, kes on toidukultuuri turundamise kaudu suurendanud enda kultuurilist populaarsust. Nüüd on ka Euroopa riigid märganud, et toiduga on võimalik lisaks maitseelamuste pakkumisele tutvustada enda rahvust ja kultuuri.
This conceptual paper articulates gastrodiplomacy in tourism as an area of study and policy. Gastrodiplomacy, the strategic use of cuisine in influencing perceptions of a nation, is positioned within the public diplomacy spectrum, and the intersections among food, tourism and diplomacy – in theory and practice – are investigated. The roles of food and tourism in nation branding are explored, leading to a detailed exposition on the multiple ways in which tourism is implicated in national gastrodiplomacy campaigns, as well as in grassroots “citizen diplomacy” involving food. The “ambassadorial” roles performed by people and the various “zones of contact” at which gastrodiplomacy in tourism is played out are identified as aspects of particular relevance for study.
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