en

split brain theory

1

Terminological databases

Teenuste valdkonna terminibaas

ID 612275 Last modified 05.01.2022
View dataset
View dataset
  • vasak ajupoolkera on vastutav kognitiivsete tegevuste (lugemine, rääkimine jms.) eest ja on ratsionaalne, aktiivne, realistlik; parem ajupoolkera tegeleb mitteverbaalse, ajatu, pildilise infoga ja on emotsionaalne, impulsiivne ning intuitiivne.
  • emphasizes that the right and left hemispheres of the brain process different kinds of information - the left is concerned with skills like reading speaking and other verbal aspects and the right takes care of non-verbal and pictorial skills
split brain theory
Usage examples
  • in the context of information processing activity of consumers, this theory postulates that pictorial cues, in advertising, which activate right-brain processing, are more effective for generating recall and familiarity with the brand/product. Whereas the verbal cues, which trigger left-brain processing generate cognitive activity that encourages consumers to evaluate the advantages and disadvantages of the product

Word forms not available

Etymology not available

Related words not available

Search the same word

in the EU's IATE term base

Web examples

Online Language Learning Tool SkELL allows users to search for phrases in sentences, collocates and similar words. These examples have been automatically selected and may contain errors.
Skell logo