turunduse juhtimine teenuse kontekstis kasutades turundusmeetmestikku, mis klassikalises käsitluses sisaldab 7P-d: teenus, hind, müügikoht, edustus, inimesed, tõendus (füüsiline keskkond), protsessid
marketing issues in the context of services, as the study of value creating customer provider interactions, outcomes and relationships
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