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inimeste jaotamine mõttelisteks homogeenseteks gruppideks nende psühholoogiliste omaduste alusel (näiteks isiksuse- ja elustiiliomadused), differencies in consumers' personalilties and tastes which can't be measured objectively (self-concept, personality, lifestyle)
psühhograafiline segmenteerimine . Teenuste valdkonna terminibaas. Estonian Language Institute, Sõnaveeb 2026. https://sonaveeb.ee/search/unif//tee/ps%C3%BChhograafiline%20segmenteerimine/1/est (18.07.2026)
