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pikaajaline pingutus (strateegia) ettevõtte ja selle toodete või teenuste identiteedi tugevdamiseks ehk positsioneerimiseks sihtrühma mõtetes, is when a company chooses one or two important key areas to concentrate on and excels in those areas
positioning strategy . Teenuste valdkonna terminibaas. Estonian Language Institute, Sõnaveeb 2026. https://sonaveeb.ee/search/unif//tee/positioning%20strategy/1/eng (10.07.2026)
