Arvamusliidrid on väärtuslikud, kuna:nad on tehniliselt kompetentsed ja veenvad,nad ei esinda firma huve,nad omavad mõju, kuna on sotsiaalselt aktiivsed ja omavad tihedaid sidemeid ühiskonnas,nad on eelistustes ja väärtustes kliendile sarnased, kõrgema staatusega ja haritumad, kuid kuuluvad ikkagi samasse sotsiaalsesse klassi.
opinion leaders are the people who were once called "industry insiders" or "decision-makers." They have established authority in a given area, market, or industry. Some may make a career out of influencing their audience on everything from industry trends to current events and consumer behavior
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