the process of inspiring people in order to intensify their desire and willingness for executing their duties effectively and for co-operating to achieve the common objectives of an enterprise
motivatsioon tuleneb ladinakeelsest sõnast (movere), mis viitab selle liikumapanevale jõule ja mis kutsub esile käitumise ning annab teatud käitumisele eesmärgi ja suuna. Motivatsioon on niisiis inimese sisemine seisund, mis ajendab teda kindlal viisil käituma. Sisuliselt on motivatsioon põhjus teatud käitumisele ning motivatsiooni peetakse kogu tarbimiskäitumise aluseks.
motivation is a powerful tool in the hands of a manager for inducing his subordinates to act in the desired manner by satisfying their needs and desires. It is concerned with how behaviour gets started, is energised, initiated, sustained and directed
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