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sarnaste vajadustega tarbijarühm, kes reageerib ühesuguselt teatud turundustegevusele, osa turust, mida iseloomustavad sarnased omadused ja mis reageerib sarnaselt turundustegevustele, a group of people who share one or more common characteristics, lumped together for marketing purposes
market segment . Teenuste valdkonna terminibaas. Estonian Language Institute, Sõnaveeb 2026. https://sonaveeb.ee/search/unif//tee/market%20segment/1/eng (12.07.2026)
