kliendi ja teenuseosutaja interaktiivsete tegurite, näiteks inimeste, toimingute ja seadmete omavahelise mõju ehk vastasmõju kvaliteet
the interplay between a customer and interactive elements of a service provider such as interactive persons, interactive procedure and interactive equipment
the findings indicate that interaction quality strongly affects customer perception of quality value and social value and moderately affects price value
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