käitumisökonoomika teadmistel põhinev lähenemisviis, mis rakendab kasutajaliidese disainielemente, et mõjutada kasutajate valikuid digitaalses keskkonnas
an approach based on insights from behavioral economics that applies user interface design elements to affect the choices of users in digital environments
Gregor and Lee-Archer (2016) define “digital nudge” as nudges facilitated by information technology and understand the use of digital nudging as leveraging of predictive analytics within digital government frameworks. According to these authors, digital nudges pave the way from reactive to dynamic social security (Gregor and Lee-Archer, 2016)
