lnimkeskne ja loov lähenemine innovatsioonile, kasutades probleemide lahendamiseks ja inimeste vajaduste, tehnoloogia võimaluste ning ärinõuete seostamiseks disaini töövahendeid
a non-linear, iterative process that teams use to understand users, challenge assumptions, redefine problems and create innovative solutions to prototype and test
an approach to innovation that draws from the designer's toolkit to integrate the needs of people; the possibilities of technology; and the requirements for business success
an approach to solve complex problems in a user-centered way
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