turundusstrateegia, mis keskendub huvitava, kasuliku ja järjepideva sisu loomisele ja levitamisele, eesmärgiga võita ja hoida konkreetse sihtgrupi tähelepanu, kasvatades seeläbi müüki
strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action
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