en

confirmation/disconfirmation paradigm

1

Terminological databases

Teenuste valdkonna terminibaas

ID 613890 Last modified 03.01.2022
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  • teenuse tajutava toimivuse teadlik või alateadlik võrdlus eeldatava teostusega
  • a conscious or unconscious comparison of the perceived performance of a product or service with the expected performance
confirmation/disconfirmation paradigm
Usage examples
  • customers compare their perceptions with expectations when they judge the service of a company. Confirmation paradigm happens when customer expectations are exceeded in terms of satisfaction or even delight. Disconfirmation paradigm happens if customers are dissatisfied

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