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a form of marketing segmentation that divides people into different groups who have a specific behavioural pattern in common, turunduslik segmenteerimise vorm, mis jagab inimesed erinevatesse rühmadesse konkreetse ühise käitumismustri alusel
behavioural segmentation . Teenuste valdkonna terminibaas. Estonian Language Institute, Sõnaveeb 2026. https://sonaveeb.ee/search/unif//tee/behavioural%20segmentation/1/eng (05.07.2026)
