Tarbija hoiak reklaami suhtes muutub üha küünilisemaks. Seega on mõistlik püüda jõuda tarbijani eri viisidel.Üks võimalus on suhtekorraldus (PR), mis erinevalt paraaduksele koputavast reklaamist hiilib sisse tarbija tagaukse kaudu. Tulemuse võimendamiseks töötavad reklaam ja PR käsikäes.
It's never been so important for Public Realtions and marketing to work as one. A company needs its public relations teams to align with the efforts of their marketing department, in order to create a bulletproof brand and drive sales.Otherwise, holes quickly emerge in a brand's perception and that impacts the bottom line.
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