A/B-testimine tähendab, et sa proovid kahte või rohkemat erinevat reklaamiversiooni ja vaatad, kumb toob paremaid tulemusi. Näiteks võid proovida, kas inimesed klikivad rohkem reklaamile, mis on väga värvikirev või pigem minimalistlikus stiilis pildile.
Comparing two different user experiences to make an informed decision is the essence of A/B testing in the digital world. Whether it’s landing pages, email campaigns, or mobile app experiences, A/B testing provides the data necessary to move beyond guesswork and make decisions that resonate with customers and drive business goals.
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