similar to a publicity slogan and often conveys an idea of the style or approach of the work. (Lavandier, 2005) The one-line poster version of the story: for instance, ""In space, no one can hear you scream."" (WGGB, 2009, p. 21)
a single line of dialogue that is repeated many times over the course of the story, becoming a kind of signature line of the story. (Truby, 2007, p. 458)
