research and analysis of the market, or subset of a market, to determine the demand for a specific type of film, or genre, an d the preferences of those within the market. Such research includes audience analysis as well as market trends and demand for films d/ or other cross- or trans-mea products of a particular genre, historical performance of similar films, identification of any competing development, the market effectiveness and preference for various films currently in p distribution channels and similar information. (Barnwell, 2018)
