the image of the recipient that the author had while writing or, more accurately, the author’s image of the recipient that is fixed and objectified in the text (Schmid, 2013b), i.e. the intended addressee or audience of the implied author; another term for what rhetorical narrative theorists of narrative call the authorial audience (Herman, 2009, pp. 187-188). In film narratology is called implied viewer (FILMTERM).