Tele- ja raadioreklaamilõikude ja otsepakkumise lõikude maht ühes tunnis ei tohi ületada 12 minutit, välja arvatud teadaanded, mida televisiooni- ja raadioteenuse osutaja edastab seoses oma saadetega ning otseselt nendest saadetest tulenevate lisatoodete, sponsorteadete või tootepaigutuse suhtes.
Otsepakkumine käesoleva seaduse tähenduses on reklaami erivorm, mille eesmärk on kaupade või teenuste müügiks pakkumine. Otsepakkumise vormid on otsepakkumise lõik ja otsepakkumise saade.
It is important for the competent national authorities, in monitoring the implementation of the relevant provisions, to be able to distinguish, as regards channels not exclusively devoted to teleshopping, between transmission time devoted to teleshopping spots, advertising spots and other forms of advertising on the one hand and, on the other, transmission time devoted to teleshopping windows.
The proportion of television advertising spots and teleshopping spots within a given clock hour shall not exceed 20 %.
Online Language Learning Tool SkELL allows users to search for phrases in sentences, collocates and similar words. These examples have been automatically selected and may contain errors.
