the pratical of supermarkets, large stores and departmental stores to be deliberately offer some goods at either a very low price or a price below cost. In this way, customers are attracted to purchase these items, so that once the customer is in the store before will purchase other goods, so that overall, the store will make a profit.
Loss leader pricing = leader pricing - värbamishinnad: hinnakujundus, mille eesmärgiks on müüa teatud toodet (tooteid) peaaegu omahinnaga või isegi alla omahinna, et värvata ettevõttele alalist klientuuri.
There shall be no point-of-sale advertising, giving of samples or any other promotional device to induce sales of infant formula directly to the consumer at the retail level, such as special displays, discount coupons, premiums, special sales, loss-leaders and tie-in sales.
