involves much more than preparing advertisements. It starts with a study of the market.
media campaign, normally consisting of a series of publicity and advertising activities, aimed at ensuring maximum attendance by focussing attention on an event
Mõõdukuse nõue kehtib reklaami kõigi elementide kohta - reklaamikampaania ulatus, reklaamivahendid, reklaamisõnumi sisu, reklaamiteate pinna suurus jms.
