en

market penetration

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Terminological databases

EKI terminibaas Esterm

ID 711111 Last modified 30.12.2004
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Domain market - marketingeconomic principles & theories
  • strategy designed to increase product sales in current markets by means of a more aggressive marketing policy, for example, lower prices and greater publicity. Other strategies include new markets, new products or a combination of both, as part of a diversification plan.
market penetration
Usage examples
  • Notwithstanding this additional cost, the GSM operators have, according to the Portuguese authorities, reached a market penetration placing Portugal in the sixth position in the EU.

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in the EU's IATE term base

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