the use of game mechanics in a non-game context in order to engage users or promote the achievement of a goal, the action or process of making something into or like a game; spec. the application of elements of game playing (such as point scoring, competition with others, etc.) to other areas of activity, typically to encourage engagement with a product or service, mängu elementide ja mängule omaste emotsioonide rakendamine mittemängulises keskkonnas