an agreement whereby one undertaking,the franchisor,grants the other, the franchisee,in exchange for direct or indirect financial consideration,the right to exploit a franchise for the purposes of marketing specified types of goods and/or services; it includes at least obligations relating to:-the use of a common name or shop sign and a uniform presentation of contract premises and/or means of transport,-the communication by the franchisor to the franchisee of know-how,-the continuing provision by the franchisor to the franchisee of commercial or technical assistance during the life of the agreement
