E-kaubanduse arengu suurim pidurdaja on usalduse puudumine, mistõttu kaupmehed peaks rohkem avama oma tausta ning kliendi isikuandmete kasutamise eesmärke ... kliendipoolne usalduse puudus on olnud läbi aegade suurimaid elektroonilise kaubanduse arengu pidurdajaid ning seda ei lahenda pelgalt digitaalallkirjade rakendumise ega pidevalt täiustuvate turvameetmetega internetikeskkonnas.
... the rapid development of new forms of marketing of goods and services, in particular through e-commerce, and thereby also an increase in cross-border consumer transactions which will be further enhanced through the introduction of the euro.
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