a generic phrase which covers both the advertising of products to people in their homes or offices as well as the delivery of products direct to homes. It comprises direct mail, telemarketing and mail order.
Member States shall grant the data subject the right: ... to object, on request and free of charge, to the processing of personal data relating to him which the controller anticipates being processed for the purposes of direct marketing, or to be informed before personal data are disclosed for the first time to third parties or used on their behalf for the purposes of direct marketing, and to be expressly offered the right to object free of charge to such disclosures or uses.
