Product marketed under a special name or mark and of which frequently the quality, the quantity, the price or other details are controlled by the manufacturer or distributor.
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FR: produit de marque [WPG-156]
DE: Markenerzeugnis [WPG-156]; Markenartikel [WPG-156]
Directive 89/104/EEC approximating trade mark laws is important in that it has a triple objective: the protection of trade marks, the free movement of branded articles, and the protection of consumers who acquire branded articles.
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