Visibility of Community assistance in business circles and among potential beneficiaries and the general public Business circles Business circles must be involved as closely as possible with the assistance which concerns them most directly. The authorities responsible for implementing assistance shall ensure the existence of appropriate channels for disseminating information to potential beneficiaries, particularly SMEs. These should include an indication of the administrative procedures to be followed. In the case of global grants, such information must, in particular, be channelled through the managing bodies and through organizations representing industry.