a temporary or provisional title given to a film, book, or other product or project
temporary title of a product or project used during its development, usually used in filmmaking, television production, novel, video game development, or music album
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Working titles are used primarily for two reasons – the first being that an official title has not yet been decided upon, with the working title being used purely for identification purposes, and the second being a ruse to intentionally disguise the real nature of a project.
In some cases a working title may ultimately be used as the official title, as in the case of the films Cloverfield, Project X (2012), High School Musical, and Snakes on a Plane.
The Guardian reported Friday that the working title being used during production of the upcoming 25th Bond film is Shatterhand. Working titles don't always reflect what a movie's final name will be — the Star Wars franchise, for instance, famously shoots under purposely ridiculous or obtuse titles, such as Space Bear for The Last Jedi.
