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toote tegelike ja potentsiaalsete ostjate kogum, turusegmendid, kelle poole suunab ettevõte oma turundustegevused, refers to a group of customers to whom a company wants to sell its products and services, and to whom it directs its marketing efforts
target market . Teenuste valdkonna terminibaas. Estonian Language Institute, Sõnaveeb 2026. https://sonaveeb.ee/search/unif//tee/target%20market/1/eng (20.06.2026)
