NATO kontekstis teavituskanalite ja neis edastatava info lõimimine teiste sõjaliste tegevustega, et saada aru teabekeskkonnast ja seda kujundada, toetades NATO strateegiliste sihtide ja eesmärkide saavutamist
in the NATO military context, the integration of communication capabilities and information staff function with other military activities, in order to understand and shape the information environment, in support of NATO strategic aims and objectives
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29. septembril 2009 kinnitas Põhja-Atlandi Nõukogu NATO strateegilise kommunikatsiooni (StratCom) definitsiooni, mille kohaselt on StratCom’i ülesandeks kõigi kommunikatsioonialaste tegevuste ja võimekuste, sealhulgas diplomaatia, avalike suhete, sõjalise teavitustöö, infooperatsioonide ja psühholoogiliste operatsioonide, koordineerimine ja kasutamine, et toetada alliansi poliitilisi ambitsioone, operatsioone ning tegevusi, saavutamaks NATOs kokkulepitud eesmärke.
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NATO Strategic Communications is the coordinated and appropriate use of NATO communications activities and capabilities in support of Alliance policies, operations and activities, and in order to advance NATO's aims. These activities and capabilities are: 1) Public Diplomacy: NATO civilian communications and outreach efforts responsible for promoting awareness of and building understanding and support for NATO's policies, operations and activities, in complement to the national efforts of Allies; 2) Public Affairs: NATO civilian engagement through the media to inform the public of NATO policies, operations and activities in a timely, accurate, responsive, and proactive manner; 3) Military Public Affairs: promoting NATO's military aims and objectives to audiences in order to enhance awareness and understanding of military aspects of the Alliance; 4) Information Operations: NATO military advice and co-ordination of military information activities in order to create desired effects on the will, understanding, and capabilities of adversaries and other NAC-approved parties in support of Alliance operations, missions and objectives; 5) Psychological Operations: planned psychological activities using methods of communications and other means directed to approved audiences in order to influence perceptions, attitudes and behaviour, affecting the achievement of political and military objectives.
Strategic communication is the alignment of multiple lines of operation (e.g., policy implementation, public affairs, force movement, information operations etc) that together generate effects to support national objectives. Strategic communication essentially means sharing meaning (i.e., communicating) in support of national objectives (i.e., strategically). This involves listening as much as transmitting and applies not only to information, but also physical communication—action that conveys meaning.
