kultuur, milles tunnustatakse head teenindust ja kus nii sise- kui ka välisklientide head teenindamist peetakse loomulikuks eluviisiks ja igaühe üheks kõige tähtsamaks väärtuseks, a culture, where an appreciation for good service exists, and where giving good service to internal as well as as ultimate, external customers is considered by everyone a natural way of life and one of the most important values