en

reference group

1

Terminological databases

Rahvatervishoiu sõnastik

ID 608135 Last modified 08.06.2023
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Domain epidemiologymedical statistics
  • rühm, millega teisi rühmi valitud tunnuse järgi võrreldakse, näiteks võib hariduse puhul võrdlusrühmaks võtta kõrgharidusega isikute rühma

Teenuste valdkonna terminibaas

ID 615394 Last modified 08.06.2023
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  • grupp, kelle väärtustest ja käitumisest võtavad inimesed eeskuju
  • includes individuals or groups that influence our opinions, beliefs, attitudes and behaviours
reference group
Usage examples
  • marketers view reference groups as important because they influence how consumers interpret information and make purchasing decisions. Reference groups influence what types of products you will purchase and which brand of product you choose

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