Maksemüür lubab kasutajal Päevalehte lugeda tasuta viis minutit päevas ning Ekspressi 15 minutit nädalas. Aja möödudes palutakse kasutajal vormistada tellimus.
Hea teada
makse <6: m`akse, makset> maksmine; millegi eest tasutav summa
Üks viis veebi ärimudeli mitmekesistamise suunas on küsida lugejatelt uudiste tarbimise eest raha ehk panna kas osaliselt või täielikult ajakirjanduslik sisu maksumüüri ehk paywalli taha.
On pakutud, et libauudiste levimisele vastukaaluks peaksid meediaväljaanded oma lugude maksumüüride taha peitmise asemel need kõigile kättesaadavana hoidma. Nendes väljaannetes, kus üritatakse end uudistega ära majandada, tekitab see valusaid dilemmasid.
21. sajandi algusest seisab uudismeedia silmitsi teisegi probleemiga: veebiuudiste tasuta pakkumine tekitas olukorra, kus inimesed ei taha enam uudiste eest maksta. 21. teisest kümnendist kasutab uudismeedia üha rohkem maksumüüre ehk erinevaid meetodeid, suunamaks lugejat sisu eest maksma.
Paywalls operate on the principle that, as the production of journalism costs money and somebody has to pay for it, why should that somebody not include members of the audience? For a long time conventional wisdom among publishers was that paywalls were likely to be successful only for more specialist titles (such as the Financial Times and Wall Street Journal), but the Murdoch empire challenged this view when it placed the websites of many of its general titles (including the Times and Sun) behind paywalls; many newspaper websites in the USA had introduced some form of payment model by 2012.
Paywalls are systems designed to monetize online and other digital information by preventing visitors from accessing web sites and similar content providers without having a paid subscription. Online news and sports web sites are the most frequent users of paywalls, with some sites implementing hard paywalls while others deploy soft paywalls.
A paywall is a digital payment barrier that publishers set up for select online offers. Users can only access content behind the paywall after paying a fee or by completing a subscription.
