en

opinion leader

1

Terminological databases

EKI terminibaas Esterm

ID 706638 Last modified 30.12.2004
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Domain Publishing - Printing & Photography - PressPublic Administration - Private Administration - Offices
opinion-former preferred
opinion-former preferred
Usage examples
  • Programmes may cover the following measures: (a) the organization of generic promotional campaigns on radio and television, in the press and by means of posters; (b) the organization of information at point of sale; (c) the organization of and participation in fairs and other events; (d) the production of publications and audiovisual material; (e) the organization of public relations campaigns for opinion-formers and the general public; (f) the preparation of teaching aids.

Teenuste valdkonna terminibaas

ID 612273 Last modified 17.12.2021
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  • inimene, kes kannab etalongrupi funktsiooni.
  • a person whose opinions about something such as a product or issue have a big influence on the opinions of others
arvamusliider
Usage examples
  • Arvamusliidrid on väärtuslikud, kuna:nad on tehniliselt kompetentsed ja veenvad,nad ei esinda firma huve,nad omavad mõju, kuna on sotsiaalselt aktiivsed ja omavad tihedaid sidemeid ühiskonnas,nad on eelistustes ja väärtustes kliendile sarnased, kõrgema staatusega ja haritumad, kuid kuuluvad ikkagi samasse sotsiaalsesse klassi.
opinion leader
Usage examples
  • opinion leaders are the people who were once called "industry insiders" or "decision-makers." They have established authority in a given area, market, or industry. Some may make a career out of influencing their audience on everything from industry trends to current events and consumer behavior

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