suhtlus- ja müügikanalite (füüsiline pood, e-pood, äpp, sotsiaalmeedia) ühendamine ühtseks tervikuks, et võimaldada kliendil alustada ostuteekonda ühest kohast ja lõpetada teises kohas, tagades sujuva ostukogemuse
Kuivõrd tarbija käsitleb kaupmeest ühena, sõltumata kanalist (pood, e-pood, mobiili äpp) ning ootab sama infot ja käitumist kõigist kanalitest, peaks ka kaupmees vaatlema kogu kaubandust ühena – nn. omnikanal printsiibist lähtuvalt.
Omnichannel marketing is 100% customer-centric. It uses a data-led, AI-driven approach to understand complex data points such as customer behavior, preferred channels and lifecycle stage (to name a few) to determine, you guessed it, which messages to send to which customers through which channels at what times. This includes traditional and digital channels, point-of-sale, and physical and online experiences.The result is a seamless, deeply personalized customer experience that has a much higher probability of driving sales.
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