en

niche market

1

Terminological databases

Turunduse terminibaas

ID 1146076 Last modified 05.05.2026
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Domain market - marketing
  • spetsiifiline tarbijarühm (sageli suurema kliendisegmendi sees), kellel on teatud ühised omadused, käitumismallid või vajadused
nišiturg
Usage examples
  • Nišiturul tegutsedes on kergem luua omale tugev bränd ja suurem jälgijaskond. Oma niši leidmine on kaheastmeline protsess.Esimene aste on leida tööstusharu, milles tahad tegutseda. Teiseks sammuks on leida oma nišš selle tööstusharu sees. Nišš võib olla geograafiapõhine, tootepõhine või vertikaalipõhine.
turunišš
niche market
Usage examples
  • A niche market is a specific segment of a larger market that has its own unique preferences, needs, and identity. Unlike broader markets, particular characteristics, such as demographics, interests, or specific product requirements, define niche markets and set them apart. Instead of targeting the entire food industry, for instance, a business might focus on vegan bakery goods or organic pet food in particular.

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