Programmes may cover the following measures: (a) the organization of generic promotional campaigns on radio and television, in the press and by means of posters; (b) the organization of information at point of sale; (c) the organization of and participation in fairs and other events; (d) the production of publications and audiovisual material; (e) the organization of public relations campaigns for opinion-formers and the general public; (f) the preparation of teaching aids.
