en

involvement

1

Terminological databases

Teenuste valdkonna terminibaas

ID 579586 Last modified 06.01.2022
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  • energiahulk, mida inimene paneb tarbimisele suunatud tegevustesse ehk tarbija poolt tootele suunatud isiklik huvi ja tähtsus
  • a person's perceived relevance of the object based on their inherent needs, values and interests'
involvement
Usage examples
  • we can think of a person's degree of involvement as a continuum, ranging from absolute lack of interest in a marketing stimulus at one end to obsession at the other. This type of information processing that will occur thus depends on the consumer's level of involvement

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