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influencer

1 [ˈɪnfluənsə(r)] substantive

EKI Combined Dictionary 2026

Last modified 02.03.2023

Meanings

inimene, kelle arvamusel on laialdane mõju ning kes kasutab oma tuntust, et reklaamida mingit toodet, brändi või ideed

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Terminological databases

Filmikunsti terminibaas Filmterm

ID 454186 Last modified 02.03.2023
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Domain production
  • an individual that has above-average impact on a specific nice market or group. Common influencers include industry association leaders, trade magazine or newsletter editors, social media personalities, podcast and vidcast hosts, etc. Influencers are important gatekeepers who are able to provide credible access to their niche market or group. However, such individuals are not simply marketing tools, but also valued social relationship assets. (Barnwell, 2018)

Projektijuhtimise terminibaas

ID 570923 Last modified 29.12.2025
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Domain organisatsioonprojektijuhtimine
  • isik või grupp, kes ei ole otseselt seotud projekti tulemite omandamise või kasutamisega, kuid tänu oma positsioonile klientorganisatsioonis võivad mõjutada projekti kulgu kas positiivselt või negatiivselt
  • persons or groups that are not directly related to the acquisition or use of the project’s product, but, due to their position in the client organization, can influence, positively or negatively, the course of the project
mõjutaja
Usage examples
  • Nii saab Eesti olla kaalukas mõjutaja (Isamaa, 2019, valimislubadused).
influencer

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